This is the packaging for the food truck that makes and sells delicious scones at festivals and outdoor events. The company name is "Get Sconed" The main design features on this packaging are color contrast and leading lines. Bright intense trendy contrasting colors are used to attract the eye of our cool hip audience of fun festival goers. The bright festival colors emulate a festival or carnival spirit. The over all simple balanced design, although more complex box designs were considered, follows the Gesalt principal of Pragnaz or simplicity. The bright colors used are sectioned into thirds which is a pleasing design aspect. The gabled box shape that we chose looks like a present or package and the lines that wraps around the box resembles a ribbon wrapping around the box to the other side and top of the box this Gesalt principal closure.
This is the color Palette that our campaign chose. Bright contrasting festival trendy colors!
These are some thumbnail sketches that were considered for the design of the packaging.
These were some of the patterns considered for the packaging, but we decided on the simple design.
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