Axion of Web Design

Check out the website: http://www.pepejeans.com/es_es
as you scroll down the next photo is pretty amazing.  This is a screen shot of it, which is pretty amazing but on the website as you scroll you mouse around this photo you can actually move around in the mess of jumping people in a 3D manner, an use of the affordance axiom.

 I really like this website and as I was scrolling through many different sites they seemed to cluttery.  This site has great photos with ideal lighting in black and white pulling you in with lots of contrast.  What is the business objective? It is obvious they are selling coolness! These hipsters are wearing jeans that are cool just like they are! The page design is simple and clean with a strong grid.  The prompts are intuitive and simple to navigate.  The page does not use the lower right hotspot to use for shopping (they use the top right for that) instead they use this prime location for people to follow and post their own pictures on social media.  They are taking advantage of free advertising! Lastly this page also converts to to other aspect ratios.  A similar but more simplified design and photos pulled up on my phone so the page looked great on my phone as well!